A Cajun Brand Worth Loving
August 8, 2018 @ 8:50 am
Working with Lupo’s Spice Company, Cerberus helped to create the Big Fat Belly Good Cajun Seasoning brand from scratch. Formerly Gene’s Special Blend, the new brand was built as a fun, flavorful alternative to the big, boring brands and small, cheap (loaded with salt) Cajun seasonings on the market today.
Cerberus began early in 2018 by conducting market research that included a competitive set analysis of more than 20 on-shelf grocery brands in order to help name the new brand. Next, our team recommended the inclusion of a ‘Hot’ variation to accompany Big Fat Belly Good ‘Original’ and worked to help perfect the mix.
In addition to creating a completely original brand mark and packaging designs, Cerberus also launched a new branded e-commerce website: www.bigfatbellygood.com. In the fall of 2018, Cerberus will help the brand launch a new vehicle dressing design and advertising campaign to drive grocery purchases.
Cerberus Joins Clutch
May 30, 2018 @ 9:00 am
Because Cerberus continually works to deliver Branding Worth Loving, we are pleased to share the news that Cerberus has joined with Clutch, a Washington D.C. based ratings and reviews firm that provides unbiased, client-verified online reviews and feedback.
In addition to ranking number one in the Clutch research directories and leaders’ matrices in the category of New Orleans Ad and Marketing Agencies Cerberus also holds a perfect 5-star rating. Our featured profile on Clutch provides important information regarding our agency, as well as client reviews and feedback that we use to improve agency service offerings.
One valued client is quoted as saying, “Cerberus consistently leverages first-rate content to boost our position in the market. We’ve had a significant increase in business since our projects with them started. Their advertising generates incredibly positive feedback; the radio and billboard campaigns have been particularly successful…we’re thrilled with their work.”
Another contributor to the Cerberus profile adds, “Their ad campaigns are always gorgeous and they’re really easy to work with. I’ve sent several people to them…they can work with any client. Be it a multi-million dollar project or a small company like mine, they really make you feel supported. I think that is the best part.”
For more information on Clutch, visit Clutch.co.
Pearl’s Seafood Branding
May 25, 2018 @ 1:36 pm
Cerberus recently launched a completely new brand for Pearl’s Seafood Market and Restaurant in Slidell, LA. Working with artist Tim DiVincenti, our team helped to refine the brand mark and finalize brand standards. The branding effort also included the design of interior and exterior environmental graphics and signage, a line of men’s and women’s t-shirts, as well as a dynamic SEO-optimized website and online citation management program.
Thibodaux Joins Cerberus
May 14, 2018 @ 8:00 am
As the agency’s ranking Digital Media Specialist, Ray Thibodaux works with agency leaders to help establish web development, digital advertising, and SEO efforts on behalf of a varied list of Cerberus clients that include Palazzo Law Firm, Big Easy Notary, Diversified Energy, Energetic Armaments, and Hoop Dat Ball, among others. Ray also brings his expertise and more than eight years’ experience in design and photography to Cerberus. Prior to joining the firm in August of 2017, he was responsible for a host of similar duties at Hoffman Miller Advertising of New Orleans.
Lürzer’s Archive Recognizes Cerberus
May 3, 2018 @ 3:00 pm
Headquartered in Vienna, Austria, the bi-monthly magazine for the advertising industry features ad campaigns from around the world. The internationally distributed publication has a circulation of about 40,000 and is widely regarded as one of the foremost advertising magazines in the world.
As a point of reference, the last (and only) time a New Orleans agency was published in the pages of Archive was 27 years ago. The 1991 print campaign for Louisiana Seafood was created by Bauerlein, an agency that, though long gone today, at the time was Louisiana’s oldest and one of its most respected firms.
Maki Named Account Executive
April 27, 2018 @ 2:00 pm
In his new role as Account Executive, Jonathan brings years of brand development and marketing experience to Cerberus. Mr. Maki provides counsel and strategic guidance for a list of agency clients that includes AutomotiveTouchup, Diversified Energy, Big Fat Belly Good Cajun Seasoning, Meplat Group, and Pearl’s Seafood Market & Restaurant.
Before joining Cerberus in March of 2018, Jonathan held the position of Director of Marketing and Brand Development for SWEGS Healthy Kitchen. Prior to joining SWEGS, he worked with a broad cross-section of clients ranging from funded entrepreneurial start-ups to Fortune 500 companies. He completed his MBA with a focus in digital media management in 2009, and holds a BBA in Marketing from The University of Mississippi.
Meplat Group Makes Noise
April 3, 2018 @ 1:54 pm
When one of the largest silencer dealers in the country came to Cerberus looking to promote their brand in state, we recommended an initial three-month print and online media schedule in Louisiana Sportsman, along with the addition of these new branding elements to the company website. Meplat Group, pronounced May-pl·ah, provides hunters with attorney-drafted trusts, live scan digital fingerprinting, and a massive inventory of top suppressors at affordable prices.
Skunky LCI Ad
March 21, 2018 @ 12:17 pm
What’s that smell? It’s Cerberus’ first outdoor board in our long-running campaign for LCI Workers’ Comp. Also dropping this February and March in industry, general business, and consumer publications across the state are the equally skunky LCI print ads. Special thanks to Red Barn Farm Tour and to the always-fresh-as-a-daisy Michael Terranova for helping us capture some truly killer pics. For those wondering if the skunk is still with us, we’re happy to report that he simply got distracted and wandered off.
Solutions in a Box
March 16, 2018 @ 1:45 pm
Working with Southern Medical Association (SMA), Cerberus designed this gloss black foil stamped box with a black Neenah folding board insert to be shared with more than 250 key prospects across the Southeastern U.S. The multi-piece box provides information regarding the company’s HR services, wealth management, risk management, patient care, and retirement solutions.
Mardi Gras Mailer
February 13, 2018 @ 5:35 pm
Just in time for Fat Tuesday, Cerberus’ Mardi Gras mailer was featured in an article titled Cerberus Nails the Mardi Gras Scene with Delicious Creativity on the global marketing and creative industry network site, Adforum.com.
Super Bowl LII Interview
January 31, 2018 @ 7:20 am
Justin Bonura, Partner/Creative Director was recently interviewed by AdForum as part of their Super Bowl coverage.
LCI Shrinks Rates and Bad Guy
January 29, 2018 @ 7:17 pm
The latest ad in New Orleans marketing firm Cerberus’ Heroes campaign uses the space hero genre to help LCI Workers’ Comp announce new lower rates across many of the class codes they write. Debuting in Q1 of 2018 in business-to-business publications across Louisiana, the colorful illustration offers a respite from some relatively dull insurance industry content. Special thanks to Marvel and DC Comics artist Derec Donovan for introducing the villain Phobos, whose plan to shrink business owners is foiled thanks to some quick thinking by LCI.
‘Gator Wrestling’ Ad Doesn’t Bite
November 2, 2017 @ 3:50 pm
Keep an eye out in the tall grass for our latest full- and half-page ads in LCI’s longstanding Put Us To Work For You campaign. This particularly toothy flavor of Branding Worth Loving debuts in industry, general business, and consumer publications – in print and online – across the state this November. As always, we’d like to extend a special thank you to Michael Terranova Photography, our great client LCI, and all of the photo shoot participants who made the sunny day at Insta-gator Ranch and Hatchery such a swampy good time.
Scary Good Workers Comp
October 4, 2017 @ 5:39 pm
Just in time for Halloween, Cerberus created its Horror Comics ad for LCI Workers’ Comp. Part of LCI’s Heroes campaign, this full-page print ad casts the LCI agent as a vampire killer armed with a wooden stake. The business-to-business ad co-stars the Mummy, Werewolf, and an unearthed zombie corpse, Dead Fred. Special thanks to Marvel and DC Comics artist Derec Donovan for helping Cerberus bringing the ghoulish crew to life in this ad now appearing in agent pubs all across Louisiana.
Hibachi-style Ads / Steak-To-The-Face Marketing
September 13, 2017 @ 11:45 am
The latest full- and half-page ads in Cerberus’ Put Us To Work For You branding campaign for LCI Workers’ Comp. The two ads, Fireball and Hibachi Pancake Breakfast, debuted in industry and general business publications across the state of Louisiana this July. Special thanks to our great client Mark Tullis and the entire LCI team, Michael Terranova Photography, Ikura Hibachi and Sushi, and all of the talented participants who helped make this another Branding Worth Loving success story.
Cerberus Judges Tourism Awards, Twice
August 3, 2017 @ 11:30 am
The Flagler Awards is Florida’s premier tourism marketing competition, first established in 1999. For the second year in a row, the Flagler Awards tapped a Cerberus creative director and agency partner to judge the show. Rocky Russo was chosen this year for his outstanding creative reputation, experience, and key contributions to tourism industry clients like the New Orleans CVB and Convention Center, as well as his leadership role in creating the city’s winning bid to host Super Bowl XLVII. Regarding his role as judge in the 2017 competition, Russo said, “It was an honor to be selected to participate in one of the nation’s most prestigious tourism and marketing competitions, and I offer my sincere congratulations to all of this year’s winners.”
Wild West Showdown / LCI Lassos Black Bart
July 22, 2017 @ 9:38 am
The latest ad in LCI’s Heroes campaign launched this July in B2B publications across Louisiana. The campaign casts LCI agents as the heroes in a series of illustrated comic book storylines. The Cerberus team worked with Derec Donovan, of Marvel and DC Comics acclaim, to create the on-going series of ads for the New Orleans-based workers’ comp insurer. This latest Western-themed ad rounds out a trio that to date has included the genres of Martial Arts and Space-Age comics.
Biz New Orleans Features Cerberus
July 20, 2017 @ 4:40 pm
Cerberus was featured in Leslie’s List, a mainstay of Biz New Orleans’ digital issue by local journalist Leslie Snadowsky. Here are a just a few of the article’s highlights:
Mark Tullis said after the “cutting edge, crafty and intelligent” campaign launch, LCI saw consecutive monthly premium increases, received more submissions in a single month than ever before and received submissions from a record number of separate Louisiana insurance agencies. “They have a real talent for capturing attention in a crowded field,” Tullis said of Cerberus. “When people find out I work for LCI they say ‘I love your ads.’ We don’t hear that a lot in our industry.”
With New Orleans’ original craft soda Fest, Cerberus exercised its expertise in brand leverage making the small soda brand pop and compete against bigger brands that have been around for years. “We worked together on building the whole brand from the ground up,” said Fest Cola founder Roy Nelson. “Cerberus is good at working outside the box, finding creative solutions with a tight budget,” said Nelson.
Read the entire Biz New Orleans article, ‘The Three Heads of Cerberus’ by Leslie Snadowsky, here.
Lürzer’s Archive Recognizes Orleans Coffee & Fest Packaging
June 5, 2017 @ 4:34 pm
Archive’s Top 200 Packaging Designs 17/18 is set to be published later this summer, and Cerberus just received notice that its packaging designs for the Orleans Coffee line and its 4-Pak carrier designs for Fest Cola will appear in the issue.
For each Top 200 publication, Archive enlists the help of experts in the field. Jury members included Bruce Duckworth of well-known CI company Turner Duckworth, who design iconic visual identities and packaging for consumer brands and have studios in San Francisco and London. Another juror of note is Christoph Häberle, Professor at the Hochschule der Medien (Media Academy) in Stuttgart, who teaches design and communication with a special focus on packaging design and marketing.
This marks the second issue in a row that Cerberus’ work has been recognized by the prestigious publication. Archive’s 2015/16 Top 200 Packaging Designs issue featured Cerberus’ Fest Cola bottle designs and Super Bowl XLVII bid box.
Baryshnikov & Travolta Ads
May 2, 2017 @ 6:07 pm
Our latest full- and half-page advertisements in the highly successful Put Us To Work For You campaign for LCI Workers’ Comp just debuted statewide. Special thanks to Michael Terranova Photography, Allison’s Innovative Dance Academy, and all of the photo shoot participants who made the three-hour session a success.
Attack of the Space Sucker!
April 25, 2017 @ 6:22 pm
Introducing the first ad in a new campaign for LCI Workers’ Comp, titled Attack Of The Space Sucker! The series of colorfully illustrated stories are built around the theme of LCI’s heroic exploits as Louisiana’s leading Self Insurers Fund. The campaign is set to run against the business-to-business market in industry pubs across the state throughout 2017.
Cerberus Print Ad Shines Worldwide
March 23, 2017 @ 2:01 pm
‘Mike’s Tattoos’ by Cerberus Agency for LCI Workers’ Comp was just ranked as one of the Top Print Ads Of The Week by Best Ads on TV. Special thanks to Justine Armour, group creative director at 72andSunny in New York for the selection. View the entire campaign here.
Blowtorched Wiener by Cerberus
November 30, 2016 @ 7:17 am
Check out our latest full- and half-page ads in Cerberus’ longstanding and highly successful Put Us To Work For You campaign for LCI Workers’ Comp. To read the whole LCI story, please view our case study. What’s better than a roasted wiener for lunch? Our guess would be a blowtorched wiener.
Cerberus & New Orleans Airport Team Up
November 25, 2016 @ 7:07 am
Cerberus was pleased to work with the Louis Armstrong New Orleans International Airport and Choice Aire, a public charter company headquartered in Miami. The agency was tasked with the creation of this multimedia advertising campaign to introduce the airline’s direct flights from New Orleans to San Pedro Sula, Honduras.
Working closely with the airport’s Kristina Bennett-Holmes and Keely Herrington, the Cerberus team coordinated the campaign’s media planning, placement, and reporting, and produced all creative materials, including TV and radio spots, a print and poster campaign, and a bilingual Google AdWords effort. According to Choice Aire, the campaign has been regarded a success by every measure. Quarterly Agency Review
New Branding Work for Event Producers
October 9, 2016 @ 7:03 am
As the agency of record for Event Producers, Cerberus worked to completely rebrand the New Orleans based production company. Agency efforts have included a new brand mark and identity set, comprehensive sales kit, and optimized website released February of 2017.
Introducing ‘Blaze’ from Fest Cola
September 19, 2016 @ 6:58 am
Introducing Fest Cola’s new Southern Peach Ginger Ale, a.k.a. “Blaze.” Nicknamed for the scandalous ginger-haired Bourbon St. burlesque artist Blaze Starr, this is one racy southern peach no one can resist—especially governor Earl Long. Cerberus worked with Fest Cola owner Roy Nelson to refine the beverage’s color, packaging design, and name. Blaze is one of our most delicious projects to date.
Diversified Energy Branding Additions
August 16, 2016 @ 7:16 am
Our latest brand development work for Diversified Energy includes a new outdoor advertisement, sales kit, brochure, and vehicle designs. Check out the full portfolio of work here. Quarterly Agency Review
Kastrack Sales Kit & Logo Projects
August 3, 2016 @ 7:04 am
After sharing our new Kastrack sales kit with people, the first thing we typically hear is, What the hell is Kastrack? Quickly followed by something like, Wow, this is really nice. Quarterly Agency Review
Cerberus Welcomes Yuengling To New Orleans
July 12, 2016 @ 7:01 am
Excited to hear that America’s oldest brewery, Yuengling, was finally coming to New Orleans, we created this fictitious (spec) campaign to help share the news via social media. As a result, Cerberus’ LinkedIn and Facebook pages got plenty of likes and new followers. The spec ads were also featured content on industry websites and blogs, including AdStasher.com and Adland.tv. Quarterly Agency Review
Cerberus Judges Florida Awards Show
April 6, 2016 @ 7:05 am
Creative director and agency partner Justin Bonura was recently invited to judge the 2016 Florida Tourism Awards. Florida is the number one travel destination in the world, and the Flagler Awards is the state’s premier tourism marketing competition first established in 1999. The presentation ceremony will take place on the opening night of the annual Florida Governor’s Conference on Tourism to be held September 7-9 at the Hilton Orlando.
Selected for his extensive hospitality marketing experience, as well as Cerberus’ work on behalf of the New Orleans CVB, Convention Center, and the city’s winning bid to host Super Bowl XLVII, Mr. Bonura said, “The entries were a combination of national marketing campaigns from powerhouse agencies and public relations firms, as well as smaller, local tourism efforts from across Florida.” He added, “The best work was comprised of great design projects, multi-tiered public relations and advertising programs, and simple executions driven by brilliant ideas. At the writing of this entry, Mr. Bonura’s favorite goodies from his free gift-basket were the jalapeño popcorn and chocolate fudge sauce. Quarterly Agency Review
Tail Waggin’ LCI Ads
March 27, 2016 @ 7:02 am
The dog days of summer left everyone overheated as we sweated it out in Rivertown in late July. Ever the consummate pro, Mike Terranova seemed to be in his element as he shot Cerberus’ latest LCI Workers’ Comp ads in the Put Us To Work For You campaign. Special thanks goes to our great cast members, and the humans who held their leashes. Everyone played nicely together and no one got overly familiar. Even when forced to wear a pink tutu, Mack the pit bull was a very good boy. Quarterly Agency Review
Cerberus Launches New Diversified Energy Website
March 13, 2016 @ 7:00 am
Diversified Energy is the Gulf South’s leading provider of integrated energy solutions, from spray foam insulation and HVAC services to advanced residential and commercial diagnostics. And now, thanks to Cerberus, they look the part. In the midst of a major brand overhaul, the newly rebranded DE website was recently launched in June, with plans to unveil new vehicle designs, collateral material, and a multi-execution online and print campaign during Q4 of 2016. Quarterly Agency Review
Diversified Energy Branding Materials
February 24, 2016 @ 7:12 am
New branding elements designed by Cerberus for Diversified Energy were recently unveiled at the 2016 New Orleans Home & Garden Show 2016. The new booth and associated branding materials were a crowd favorite and drew heavy interest throughout the event. The insulated bag that Cerberus designed also enjoyed widespread appeal and drew critical acclaim, being named Best Bag of the expo. Yes, there really is such a thing. Quarterly Agency Review
Orleans Coffee Packaging Designs
February 16, 2016 @ 7:08 am
For thirty years, Orleans Coffee has consistently delivered exceptional coffees every bit as interesting as the city that inspired their name. Working closely with a small, proficient team of importers and producers to responsibly source their coffees, the local roastery takes the time to understand the unique nature of each bean. And now they have new packaging and vehicle designs on par with their excellent coffees. Quarterly Agency Review
Vineyard Ad For LCI Workers’ Comp
January 22, 2016 @ 7:03 am
A special thank you to everyone at Pontchartrain Vineyards in Bush, LA for helping to provide the perfect setting for our latest ad in the Put Us To Work For You Campaign for LCI Workers’ Comp. Having first appeared this April, the vineyard ad kicks off the third year of the campaign, which recently earned a gold award in the 2016 American Advertising Awards ceremony held in New Orleans. Quarterly Agency Review
January 3, 2016 @ 7:00 am
As of 01/01/16, the agency formerly known as CPR and Partners has officially changed its name to Cerberus. View and share the new company website here. Key agency leadership remains intact, with the addition of James Vavak who will be handling duties as account executive. Sarah Munson-Levy has also joined the Cerberus media team along with recent Tulane University graduate Madeline Gosz who will be assisting with agency account service and media functions. Please send all agency inquiries or comments to firstname.lastname@example.org. Quarterly Agency Review