Pearl’s Seafood’s Big Catch
June 3, 2019 @ 8:00 am
Since taking control of Pearl’s social media channels in February of 2019, Cerberus has helped the Slidell startup increase all website traffic originating from social media by 45%, increasing menu page views by 63%. Cerberus helped grow Pearl’s Facebook audience by 71%, with 9,400 audience interactions over that time period. For a bit more perspective, the industry average reach is between 2% and 6.4%, but Pearl’s Facebook reach hit the 12% mark. For the past four months, Pearl’s Instagram page saw monthly increases well above the 6% mark, typically a measure of strong growth for the medium. The largest recorded monthly increase on our watch was 91%, and the Pearl’s Instagram page saw an increase in total audience of 256%.