Just in time for the 2018 NBA Playoffs, Cerberus helped to launch New Orleans’ own sports apparel brand, Hoop Dat Ball. Under strict budgetary and time constrains, the agency’s initial efforts for the fledgling company included the development of a completely original brand mark and four t-shirt designs with accompanying merchandise hang tags. Cerberus also conceived and designed company sales sheets and built and launched a SEO-optimized e-commerce website. Unfortunately, the Pelicans got ousted in the second round of the playoffs by the eventual NBA champs, the Golden State Warriors.