Working with Lupo’s Spice Company, Cerberus helped to create the Big Fat Belly Good Cajun Seasoning brand from scratch. Formerly Gene’s Special Blend, the new brand was built as a fun, flavorful alternative to the big, boring brands and small, cheap (loaded with salt) Cajun seasonings on the market today.

Cerberus began early in 2018 by conducting market research that included a competitive set analysis of more than 20 on-shelf grocery brands in order to help name the new brand. Next, our team recommended the inclusion of a ‘Hot’ variation to accompany Big Fat Belly Good ‘Original’ and worked to help perfect the mix.

In addition to creating a completely original brand mark and packaging designs, Cerberus also launched a new branded e-commerce website: In the fall of 2018, Cerberus will help the brand launch a new vehicle dressing design and advertising campaign to drive grocery purchases.