Cerberus is pleased to help contribute to Clutch’s Business Tips for February, written by Kristen Herhold, Senior Content Developer & Marketer, Clutch. Link to the full article here.

Tip 4. Conduct Market Research

You might love your company’s branding and product, but if consumers don’t, you risk losing business.

Cerberus Agency, a branding company in New Orleans, helped a local seasoning company with a major rebrand, including changing its name and recipe based on market research. It also updated the company’s advertising, marketing, and packaging designs to better fit consumer needs.

You need a product and company that appeals to consumers…