High Caliber in Long Beach, MS is one of the region’s most knowledgeable firearms resellers. With plans to open a shooting range by 2020, the company turned to Cerberus to advise them on a complete, systemic rebranding effort. Rebranded as High Caliber Guns in Q1 of 2019, the pawn and gun store worked with Cerberus to introduce a new brand mark / collateral, inventory access website, print / billboard advertising campaign, and a complete line of High Caliber merchandise for sale on-premises.