Big Fat Belly Good
Working with Lupo’s Spice Company, Cerberus helped to create the Big Fat Belly Good Cajun Seasoning brand from scratch. Beginning with market research that included a competitive set analysis, our team named the seasoning line and recommended the launch of a ‘Hot’ variation to accompany the ‘Original’ flavor. In addition to creating the brand mark and packaging designs, Cerberus also launched a new branded e-commerce website. Fall of 2018 will bring a new vehicle dressing design and ad campaign to drive grocery purchases.