MidSouth Coatings needed a complete rebrand and digital brand alignment. Cerberus began by completely reconfiguring the company’s digital ad campaign to lower the cost per interaction and drastically improving performance. Employing our citation management software, we improved organic search by correcting inconsistencies in the company’s online listings. After conducting a thorough competitive set analysis and brand audit, Cerberus created a new brand mark and aligning positioning, designed vehicle signage, email signatures, a digital display ad campaign, and launched a new company website. In addition, we completely reconfigured their Facebook page and administered a very successful social media campaign.