Cerberus Agency

Branding Worth Loving

Abita Amber Spec Campaign

Teaming with director Michael Campbell of SoupFactory Digital in New Orleans, Cerberus created this speculative campaign inspired by Abita Amber. Eight :15 videos celebrate the city of New Orleans from a local’s perspective, coloring Abita Amber as synonymous with the city itself. The original positioning line, New Orleans, Drink It In. invites the world to smile with us as we call to mind the little things that make our city such a unique place to call home. From its neighborhood bars, late-night cheese fries, go-cups, and debris po-boys to the Lakefront seawall and even our crumbling water pipes, there’s no city like New Orleans. And no better local beer to toast it all than Abita Amber.