In January 2020, Albasha Greek Lebanese Café came to Cerberus in need of a complete brand overhaul for its Metairie location. Immediately, our team adjusted the restaurant’s online Google properties, optimizing its online presence and correcting major flaws in the company’s SEO. After a series of photoshoots, covering both the restaurant’s interior and diverse menu options, our team began working to launch a new, dynamic website for phone, desktop, and tablet use. At the same time, we started managing the location’s social media. During the COVID-19 shutdown that shuttered many local restaurants, Cerberus ramped up social media and embarked on a new digital advertising campaign and incentive-driven initiatives to help drive business.
Teaming with director Michael Campbell of SoupFactory Digital in New Orleans, Cerberus created this speculative campaign inspired by Abita Amber. Eight :15 videos celebrate the city of New Orleans from a local’s perspective, coloring Abita Amber as synonymous with the city itself. The original positioning line, New Orleans, Drink It In. invites the world to smile with us as we call to mind the little things that make our city such a unique place to call home. From its neighborhood bars, late-night cheese fries, go-cups, and debris po-boys to the Lakefront seawall and even our crumbling water pipes, there’s no city like New Orleans. And no better local beer to toast it all than Abita Amber.
// Bayou Adventure
Cerberus helped to establish Bayou Adventure as Lacombe’s sole and definitive source for wildlife adventure supplies, baits, and rentals. To launch the enterprise, Cerberus developed a new brand mark, exterior site design, and an aligning website that was awarded for its creativity and design at the 2013 American Advertising Federation competition in New Orleans. Cerberus’ branded poster campaign for Bayou Adventure was featured in the quarterly publication Lürzer’s Archive, Issue 2/2018.
// Big Fat Belly Good
Working with Lupo’s Spice Company, Cerberus created the Big Fat Belly Good Cajun Seasoning brand from scratch. Beginning with market research that included a competitive set analysis, our team named the new Cajun seasoning line and recommended the launch of a ‘Hot’ variation to accompany the ‘Original’ flavor. In addition to creating the brand mark and packaging designs, Cerberus also launched a new branded e-commerce website, delivery vehicle designs, and an outdoor ad campaign to drive local grocery purchases.
// Black & Gold Sports Shop
Black and Gold Sports Shop has worked with Cerberus leadership for more than 15 years, but it wasn't until the 2020 Saints season that they engaged us to rebrand their social media outreach. Cerberus' social media team photographed products and crafted a completely unique visual style and brand voice that they implemented for the full season across animated and static posts alike. Responsible for customer engagement on the Facebook network, Cerberus helped Black and Gold spark interest and drive sales throughout a highly successful, though Covid-19 impaired, Saints season.
// Fest Cola
Design and advertising solutions for Fest Cola have appeared in the Leurzer’s Archive publication, Top 200 Packaging Designers of 2014 as well as Advertising Age’s Creativity, among others. Fest’s original brand mark, packaging solutions, environmental designs, as well as its print and broadcast advertising campaigns were also heavily awarded in the 2014 American Advertising Federation competition in New Orleans.
// LCI - Worker's Comp
LCI’s Put Us To Work For You Campaign continues to pay dividends for the Louisiana insurer. In year two of the campaign, revenue was up a staggering 54%. The number of agents writing policies ballooned 23%. In 2014, the number of policies surged another 33%. The campaign has been recognized for creative excellence in the 2014 and 2015 American Advertising Federation competition in New Orleans.
// Pop d'Art
Cerberus launched the Pop D’Art brand and its first product, New Orleans’ Original Shotgun Gingerbread House in Q4 of 2019. Our team designed brand marks for the two start-up entities, along with beautifully crafted packaging and digital properties that included the establishment of a social media presence, landing page, as well as an SEO-optimized, fully-dynamic website.
// Super Bowl Host Committee
The Greater New Orleans Sports Foundation commissioned Cerberus to design and develop the city’s bid to host Super Bowl XLVII. Embodying the true spirit of New Orleans resiliency, the successful NFL proposal was contained in a box constructed of Louisiana cypress and dressed with salvaged metals from ships destroyed by Hurricane Katrina. The winning bid helped the city realize an estimated $400 million economic impact.
// Young's Dry Cleaning
Following Hurricane Katrina, Cerberus introduced a new branding campaign to promote Young’s pick-up and delivery service. Three years later, business increased 243%. In-store sales increased 11%, and overall sales were up 25%. Creative efforts for the local company earned the agency national recognition winning a silver award in the American Advertising Federation’s 2012 competition held in New York.