Cerberus Agency

BRANDING WORTH LOVING

Fest Cola Case Study

SITUATION

To ensure a successful launch of New Orleans’ first line of craft sodas in Q2 of 2014, initial brand development needs included: the identification of Fest’s core markets, the development of relevant packaging/branding/creative assets and the aggressive negotiation of an efficient/effective media plan.

RECOMMENDATION

From a brand development perspective, Fest Cola should avoid the trappings of so many local Louisiana products and instead focus a fresh voice and contemporary design in order to compete on the alternative soda/drink shelves of local grocers. The brand should offer a sleek salute to New Orleans, while avoiding blatant iconography and exhaustive nostalgia so common with local products. Media recommendations included a mix of print, environmental, event-based, and social media marketing, as well as eventual Q4 broadcast and online display components.

RESULT

In just the first six months after its successful launch, Fest Cola enjoyed widespread distribution across the state to more than 100 locations. Beyond Louisiana, Fest Cola can be purchased at numerous online outlets as well as retailers in California, Illinois, and Texas. Additionally, our design and advertising solutions for Fest Cola have appeared in the Leurzer’s Archive publication, Top 200 Packaging Designers of 2014 as well as the following creative industry websites: Advertising Age’s Creativity, The Dieline, Ads Of The World, The Creative Ham, Adland.TV, and Adeevee. The Fest Cola packaging designs, environmental design, print campaign and TV campaign were each recognized as winning entries in the 2014 American Advertising Federation competition in New Orleans.